The Odyssey Defies New Hollywood Trend by Skipping Influencer Screenings
ComingSoon.net
June 26, 2026
Universal Pictures has seemingly made a strategic break from current Hollywood marketing norms for The Odyssey. The studio will bypass early word-of-mouth screenings for Christopher Nolan’s upcoming epic in favour of a direct critical rollout. Why The Odyssey won’t have influencer screenings before release The decision means that after The Odyssey’s global premiere on July […]
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