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  "description": "The new restaurant will bring barbecue, a full liquor bar, and a 120-seat dining room to the area.",
  "path": "/southern-smokehouse-opening-on-yellow-bluff-road-in-jacksonville/",
  "publishedAt": "2026-05-05T20:52:39.000Z",
  "site": "https://www.businessdebut.com",
  "tags": [
    "What Now.",
    "Southern Coast Seafood at 1301 Monument Road in Jacksonville",
    "Instagram.",
    "Drive community buzz with Business DebutWe aim to create local buzz before you even open.Business Debut | New Business Openings in the SoutheastRoss McWaters"
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  "textContent": "**JACKSONVILLE, FL —** Louis Joseph and Baylee Joseph, owners of South Atlantic Hospitality, are preparing to open Southern Smokehouse at 12741 Yellow Bluff Rd., Suites 1 and 2, Jacksonville, FL 32226. Louis Joseph told Business Debut the team is targeting an early to mid-August opening.\n\nBusiness Debut learned of this story first from What Now.\n\nImage courtesy of Southern Smokehouse.\n\n## What to Expect\n\nSouthern Smokehouse will be South Atlantic Hospitality’s first barbecue concept and second restaurant. Joseph also owns Southern Coast Seafood at 1301 Monument Road in Jacksonville, which opened in February 2020.\n\nJoseph said Southern Coast Seafood’s backbone is seafood, but the restaurant has also used its smoker for several menu items, including smoked wings, fish dip, mushrooms and tomatoes used on some dishes. Over the past six years, the team has also tested small-batch barbecue specials there as another option for regulars, Joseph told Business Debut.\n\nThat experience helped lead to Southern Smokehouse, Joseph said. He identified a need for more restaurants in the Yellow Bluff Road area, particularly barbecue. The new restaurant will be full service, with hosts, servers and support staff.\n\nThe restaurant will have 120 seats and a full-service liquor bar, something Joseph said is not common among barbecue restaurants in the area.\n\n## Menu and Vision\n\nGuests can expect traditional barbecue items with Southern Smokehouse’s own spin, Joseph told Business Debut. The menu is planned to include more salad options than a typical barbecue restaurant, handheld items, signature sauces and spreads, barbecue lasagna, weekly specials and a turkey leg.\n\nJoseph said the restaurant will have a Southern lodge-style feel, with decor and background music meant to fit the surrounding community. He said the area still carries an old-school Southern feel, and the team wants the restaurant to reflect that.\n\nSouthern Coast Seafood has also allowed Joseph to work with smoked items over the years, including smoked wings, fish dip, mushrooms and tomatoes, along with small-batch barbecue specials.\n\nJoseph said the local community can expect a consistent product at a fair price, along with a clean environment and capable service.\n\n“We pride ourselves on being very clean,” Joseph told Business Debut. “I think that’s what the local community can look forward to for when we open in that area.”\n\n## Opening Timeline\n\nThe general contractor is scheduled to finish construction by late June, Joseph told Business Debut. After that, the team will complete decorative work, bring in additional equipment, prepare food and alcohol operations, and train staff. Southern Smokehouse is targeting an early to mid-August opening.\n\n## Hours\n\nJoseph said the tentative plan is to open daily at 10:30 a.m. The restaurant is expected to operate Sunday through Thursday until about 8:30 or 9 p.m., and Friday and Saturday until about 9:30 p.m.\n\n## Follow for More\n\nFollow on Instagram.\n\n* * *\n\nDrive community buzz with Business DebutWe aim to create local buzz before you even open.Business Debut | New Business Openings in the SoutheastRoss McWaters",
  "title": "Southern Smokehouse Opening on Yellow Bluff Road in Jacksonville",
  "updatedAt": "2026-05-05T20:52:40.241Z"
}