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  "path": "/news/2026-06-based-messaging-anti-campaigns-behavioral.html",
  "publishedAt": "2026-06-09T18:20:03.000Z",
  "site": "https://medicalxpress.com",
  "textContent": "Fear can be used strategically in public health messaging to encourage people to quit smoking and avoid tobacco use, according to a joint study by researchers from the University of Sharjah and the University of Jordan. The study examines how the U.S.-based public health agency Centers for Disease Control and Prevention (CDC) constructs fear-based messages in its long-running anti-smoking campaigns and identifies a set of persuasive strategies that drive behavioral change.",
  "title": "Fear-based messaging in anti-smoking campaigns can drive behavioral change, study finds"
}