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  "path": "/news/2026-05-freedom-effective-mandates-vaccine-hesitant.html",
  "publishedAt": "2026-05-07T10:20:06.000Z",
  "site": "https://medicalxpress.com",
  "textContent": "University of Houston researchers are applying the principles of marketing science to public health, proposing that the way vaccines are \"framed\" could be a factor in overcoming hesitancy.",
  "title": "'Freedom framing' could be more effective than mandates for vaccine-hesitant Americans"
}