Hurdles to a hobby: How climate change and 'runfluencer' culture impact our daily jog

If it feels like everyone around you (physically and digitally) has taken up an affair with running in the past few years, you're not imagining it. Since 2023, running has been the most uploaded activity on the exercise app Strava, according to their annual Year in Sport reports from 2023, 2024 and 2025.