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  "path": "/news/2026-03-buy-food-uk-japan.html",
  "publishedAt": "2026-03-05T10:50:02.000Z",
  "site": "https://medicalxpress.com",
  "textContent": "Organic food is often presented as a healthier, greener, or more ethical choice. But when people decide whether to pay extra for organic milk, eggs, or vegetables, something else is going on.",
  "title": "Choosing to buy organic food depends more on trust than taste—what our new study in the UK and Japan shows"
}