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  "path": "/news/2026-02-hot-flush-gold-women-menopause.html",
  "publishedAt": "2026-02-07T12:00:04.000Z",
  "site": "https://medicalxpress.com",
  "tags": [
    "Endocrinology & Metabolism"
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  "textContent": "Every person with functioning ovaries will eventually experience menopause. While the biology is relatively universal, the experience varies dramatically between individuals and in the same person over time.",
  "title": "The 'hot flush gold rush': How women feel about being flooded with menopause marketing"
}