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  "path": "/2026/06/25/apple-just-increased-prices/",
  "publishedAt": "2026-06-25T05:44:55.000Z",
  "site": "https://www.macrumors.com",
  "tags": [
    "Featured",
    "Featured (sticky)",
    "Apple Store",
    "down earlier today",
    "Studio Display",
    "Apple Pencil",
    "CEO Tim Cook confirming",
    "Wall Street Journal",
    "Apple Just Increased Prices: Here's What's Changed",
    "MacRumors.com",
    "Discuss this article"
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  "textContent": "Apple today dramatically increased device prices across multiple product lines.\n\n\nAfter temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows:\n\n\n\n\n\n  * **HomePod mini** : $129, up from $99 (+$30)\n\n\n  * **HomePod** : $349, up from $299 (+$50)\n\n\n  * **Apple TV** : $199, up from $129 (+$70)\n\n\n  * **iPad Air** : $749, up from $599 (+$150)\n\n\n  * **iPad Pro** : $1,199, up from $999 (+$200)\n\n\n  * **MacBook Neo** : $699, up from $599 (+$100)\n\n\n  * **MacBook Air** : $1,299, up from $1,099 (+$200)\n\n\n  * **MacBook Pro** : $1,999 up from $1,699 (+$300)\n\n\n  * **iMac** : $1,499, up from $1,299 (+$200)\n\n\n  * **Mac mini (M4 Pro)** : $1,599, up from $1,399 (+$200)\n\n\n  * **Mac Studio (M4 Max)** : $2,499, up from $1,999 (+$500)\n\n\n  * **Mac Studio (M3 Ultra)** : $5,299, up from $3,999 (+$1,300)\n\n\n  * **Vision Pro** : $3,699, up from $3,499 (+$200)\n\n\n\n\nThe average price increase is $269.23. The iPhone, AirPods, Studio Display, and accessories such as the Apple Pencil are seemingly the only unaffected product lines.\n\nLast week, Apple announced that it was preparing to raise prices across its product lineup, with CEO Tim Cook confirming that that the move was inevitable. Cook made the announcement in an interview with _The Wall Street Journal_ , citing the soaring cost of memory and storage chips. \"Unfortunately, price increases are unavoidable,\" he said. \"We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable.\" Cook described the scale of the memory shortage as a \"hundred-year flood,\" adding, \"I've never seen anything like it in any area in over 40 years.\"\n\nApple has historically absorbed component cost swings rather than passing them on to customers, so this marks a notable shift in approach.\n\nTag: Apple Store\n\n\nThis article, \"Apple Just Increased Prices: Here's What's Changed\" first appeared on MacRumors.com\n\nDiscuss this article in our forums\n\n",
  "title": "Apple Just Increased Prices: Here's What's Changed"
}