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  "path": "/2026/04/29/apple-vision-pro-m5-flop/",
  "publishedAt": "2026-04-29T11:31:59.000Z",
  "site": "https://www.macrumors.com",
  "tags": [
    "Vision Pro",
    "only sold",
    "Siri",
    "leading the Siri team",
    "lighter-weight Vision Air",
    "was tabled last year",
    "Apple Vision Pro",
    "Vision Pro (Buy Now)",
    "Apple Has Given Up on the Vision Pro After M5 Refresh Flop",
    "MacRumors.com",
    "Discuss this article"
  ],
  "textContent": "Apple has all but given up on the Vision Pro after the M5 model failed to revitalize interest in the device, _MacRumors_ has learned. Apple updated the Vision Pro with a faster M5 chip and a more comfortable band in October 2025, but there were no other hardware changes, and consumers still weren't interested.\n\n\nThe Vision Pro has been criticized for its high price tag and its uncomfortable weight. The device is over 1.3 pounds, and even with the more comfortable Dual Knit Band that Apple added to redistribute weight, it continues to be hard to wear for long periods of time. The M5 chip added a 120Hz refresh rate, 10 percent more rendered pixels, and around 30 additional minutes of battery life, but the price tag stayed at $3,499, and it ended up not selling well.\n\nThe Vision Pro has been unpopular since it first launched, and Apple only sold around 600,000 units in total. Insider sources told _MacRumors_ that Apple has received an unusually high percentage of returns, far exceeding any other modern Apple product.\n\nApple has apparently stopped work on the Vision Pro and the Vision Pro team has been redistributed to other teams within Apple. Some former Vision Pro team members are working on Siri, which is not a surprise as Vision Pro chief Mike Rockwell has been leading the Siri team since March 2025.\n\nThere have been mixed rumors about a new Vision Pro over the last couple of years, with Apple rumored to be working on a lighter-weight Vision Air that's much cheaper, but the project was tabled last year. If Apple finds a way to create a much cheaper, more comfortable VR headset in the future, the Vision Pro line could be revived, but right now, the company has no plans to launch a new model. Apple has not discontinued the Vision Pro and is continuing to sell the M5 model.\n\nInstead of continuing to experiment with virtual reality, Apple is working on smart glasses that will eventually incorporate augmented reality capabilities, but the first version will be similar to the Ray-Ban Meta smart glasses with AI and no integrated display.\n\nApple has not been able to use the technology developed for the Vision Pro in its smart glasses because that tech draws too much power for a smaller, lighter device.\n\nRelated Roundup: Apple Vision Pro\n\nBuyer's Guide: Vision Pro (Buy Now)\n\nRelated Forum: Apple Vision Pro\n\n\nThis article, \"Apple Has Given Up on the Vision Pro After M5 Refresh Flop\" first appeared on MacRumors.com\n\nDiscuss this article in our forums\n\n",
  "title": "Apple Has Given Up on the Vision Pro After M5 Refresh Flop"
}