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  "path": "/2026/04/27/apple-planning-to-launch-two-new-ultra-products/",
  "publishedAt": "2026-04-27T07:34:42.000Z",
  "site": "https://www.macrumors.com",
  "tags": [
    "Featured",
    "iPhone Fold",
    "MacBook Pro",
    "iPhone Ultra",
    "MacBook Ultra",
    "Macworld",
    "iPhone 18",
    "iPhone 18 Pro",
    "iPhone Air",
    "iPhone 17",
    "CarPlay",
    "Bloomberg",
    "MacBook Pro (Buy Now)",
    "Apple Planning to Launch Two New 'Ultra' Products in the Next Year",
    "MacRumors.com",
    "Discuss this article"
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  "textContent": "Apple has decided to market two of its new products over the next year as \"Ultra\" devices, _Macworld_ reports.\n\n\nCiting sources familiar with the matter, the report claims that Apple's first foldable iPhone will be called the \"iPhone Ultra.\" The device will become the highest end option in the lineup.\n\nThe ‌iPhone Ultra‌ will not be considered part of the iPhone 18 iPhone lineup, despite arriving alongside the iPhone 18 Pro and ‌iPhone 18 Pro‌ Max. This would be just like how the iPhone Air is not considered to be part of the iPhone 17 series. Although Apple is hoping to ship the ‌iPhone Ultra‌ alongside the ‌iPhone 18 Pro‌, it may launch a few weeks later and with scarcer availability.\n\nMoreover, Apple is apparently planning to release a \"MacBook Ultra\" later this year or in early 2027. It will feature an OLED panel and a touchscreen, sitting above the MacBook Pro in the lineup at a \"significantly\" higher price point. While the device was originally intended to launch later this year, it is now likely pushed back by several months due to memory supply chain shortages.\n\nApple already offers M-series Ultra chips, the Apple Watch Ultra, and CarPlay Ultra. \"Ultra\" branding for the foldable iPhone and OLED MacBook was previously rumored by Bloomberg, which added that \"AirPods Ultra\" could also be on the way.\n\nRelated Roundups: iPhone Fold, MacBook Pro\n\nTags: iPhone Ultra, MacBook Ultra, Macworld\n\nBuyer's Guide: MacBook Pro (Buy Now)\n\nRelated Forum: MacBook Pro\n\n\nThis article, \"Apple Planning to Launch Two New 'Ultra' Products in the Next Year\" first appeared on MacRumors.com\n\nDiscuss this article in our forums\n\n",
  "title": "Apple Planning to Launch Two New 'Ultra' Products in the Next Year"
}