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  "path": "/2026/04/24/behind-the-scenes-look-at-macbook-neo-intro-video/",
  "publishedAt": "2026-04-24T11:52:39.000Z",
  "site": "https://www.macrumors.com",
  "tags": [
    "MacBook Neo",
    "MacBook Neo introduction video",
    "\"Hello, MacBook Neo\" video",
    "Mac launch week record",
    "sold out",
    "MacBook Neo (Buy Now)",
    "Apple Shares Behind-the-Scenes Look at MacBook Neo Intro Video",
    "MacRumors.com",
    "Discuss this article"
  ],
  "textContent": "Apple today released a YouTube Short revealing a rare behind-the-scenes look at the making of its playful MacBook Neo introduction video.\n\n\n\n\nThe short clip gives what Apple describes as \"a peek at some handmade magic,\" revealing the physical models and camera techniques used during production. Apple shows how real-world props were combined with visual effects to produce the final sequences. Apple does not usually share production insights for a major product launch videos.\n\nSee the original \"Hello, MacBook Neo\" video below:\n\n\n\n\n\nThe MacBook Neo launched in March at $599, and its introductory video was widely noted for its whimsey and charm. The ‌MacBook Neo‌ itself has proven to be very strong seller since its launch; Apple reportedly broke a Mac launch week record in the weeks following its debut, and the device has since sold out of inventory until the middle of next month.\n\nRelated Roundup: MacBook Neo\n\nBuyer's Guide: MacBook Neo (Buy Now)\n\nRelated Forum: MacBook Neo\n\n\nThis article, \"Apple Shares Behind-the-Scenes Look at MacBook Neo Intro Video\" first appeared on MacRumors.com\n\nDiscuss this article in our forums\n\n",
  "title": "Apple Shares Behind-the-Scenes Look at MacBook Neo Intro Video"
}