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  "path": "/2026/03/01/apples-next-launch-starts-tomorrow/",
  "publishedAt": "2026-03-01T07:33:49.000Z",
  "site": "https://www.macrumors.com",
  "tags": [
    "Apple",
    "Rumors",
    "Mac",
    "iOS",
    "iPhone",
    "iPad",
    "new AirTag in January",
    "big week ahead",
    "at least five new products",
    "a lower-cost MacBook",
    "iPhone 17e",
    "What to Expect From Apple's Big Week",
    "\"Apple Experience\" in New York, London, and Shanghai",
    "AppleLaunch",
    "pic.twitter.com/PQ9gM2Gl2r",
    "February 26, 2026",
    "Apple's Next Launch Starts Tomorrow",
    "MacRumors.com",
    "Discuss this article",
    "@tim_cook"
  ],
  "textContent": "Following a new AirTag in January, Apple is set to unveil its next new products of 2026 this week. Apple CEO Tim Cook teased that the company will have a \"big week ahead,\" with announcements set to begin this Monday, March 2.\n\n\nApple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with at least five new products expected to be unveiled, including a lower-cost MacBook, an iPhone 17e, and more.\n\nOther possible products include an iPad Air with an M4 chip, an iPad 12 with an A18 chip and Apple Intelligence support, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips. We are also waiting for long-awaited Apple TV and HomePod mini updates, but it is unclear if those are coming this week.\n\n**Related Reading:** What to Expect From Apple's Big Week\n\nApple invited selected journalists and content creators to an \"Apple Experience\" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. During these in-person gatherings, attendees will likely receive hands-on time with the new products that Apple unveils between Monday and Wednesday this week.\n\n_MacRumors_ will be attending the \"Apple Experience\" in New York, so stay tuned to our coverage.\n\n\n\n> A big week ahead. It all starts Monday morning! #AppleLaunch pic.twitter.com/PQ9gM2Gl2r\n>\n> — Tim Cook (@tim_cook) February 26, 2026\n\n\nThis article, \"Apple's Next Launch Starts Tomorrow\" first appeared on MacRumors.com\n\nDiscuss this article in our forums\n\n",
  "title": "Apple's Next Launch Starts Tomorrow"
}