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  "path": "/2026/03/01/apple-expects-major-rush-of-customers/",
  "publishedAt": "2026-03-01T08:15:10.000Z",
  "site": "https://www.macrumors.com",
  "tags": [
    "Apple Store",
    "Mark Gurman",
    "according to _Bloomberg_ 's Mark Gurman",
    "a big week ahead",
    "set to be unveiled between Monday and Wednesday",
    "lower-cost MacBook",
    "powered by the iPhone 16 Pro's A18 Pro chip",
    "yellow, green, blue, and/or pink",
    "upgraded chips and little else",
    "Apple Reportedly Expects 'Major Rush' of Customers This Week",
    "MacRumors.com",
    "Discuss this article"
  ],
  "textContent": "Apple has advised its retail store employees to expect a \"major rush\" of customers this week, according to _Bloomberg_ 's Mark Gurman.\n\n\nApple teased \"a big week ahead,\" with announcements starting Monday.\n\nIn his _Power On_ newsletter today, Gurman said some employees believe Apple's preparations for new products this week are \"on par with what happens before the debut of new iPhones in the fall,\" suggesting that at least one of the devices set to be unveiled between Monday and Wednesday will have \"major mainstream appeal.\"\n\nThe new product likely to receive the most interest is the rumored lower-cost MacBook, which is described as an \"incredible value\" within Apple, according to the newsletter. Apple believes that a more affordable MacBook will help to \"drive a serious number of switchers from Windows machines and Chromebooks,\" wrote Gurman.\n\nWhile there have been no concrete rumors about the lower-cost MacBook's starting price, estimates range from $599 to $799 in the United States. In any case, qualifying college students and educators should receive $100 off the regular price.\n\nThe lower-cost MacBook is expected to be powered by the iPhone 16 Pro's A18 Pro chip, rather than an M-series chip, and it will reportedly have a smaller 12.9-inch display. Based on A18 Pro specs, this MacBook will likely have 8GB of RAM, and the laptop will likely have regular USB-C ports instead of faster Thunderbolt ports.\n\nLike the iBook from the early 2000s, it has been rumored that this MacBook will come in fun color options, like yellow, green, blue, and/or pink.\n\nBeyond the lower-cost MacBook, most if not all of the other new products coming this week are expected to feature upgraded chips and little else. Possibilities include an iPhone 17e with an A19 chip, an iPad Air with an M4 chip, an iPad 12 with an A18 chip, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips.\n\n\n\nTags: Apple Store, Mark Gurman\n\n\nThis article, \"Apple Reportedly Expects 'Major Rush' of Customers This Week\" first appeared on MacRumors.com\n\nDiscuss this article in our forums\n\n",
  "title": "Apple Reportedly Expects 'Major Rush' of Customers This Week"
}