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  "path": "/2026/02/05/eu-spares-apple-ads-and-apple-maps/",
  "publishedAt": "2026-02-05T13:10:57.000Z",
  "site": "https://www.macrumors.com",
  "tags": [
    "Apple Ads",
    "Apple Maps",
    "European Commission",
    "said",
    "began in late November",
    "as soon as this year",
    "EU Spares Apple Maps and Apple Ads",
    "MacRumors.com",
    "Discuss this article"
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  "textContent": "The European Commission today said it found that Apple Maps and Apple Ads should not be designated as \"gateways\" under the EU's Digital Markets Act.\n\n\nIn a press release, the European Commission said that Apple Maps and Apple Ads are not big enough individually to qualify as \"important gateways between business users and end users,\" and therefore the platforms will not be subject to stricter regulations. This follows an investigation that began in late November.\n\n\"This assessment is based on a number of considerations, including that Apple Maps has a relatively low overall usage rate in the EU, and that Apple Ads has very limited scale in the online advertising sector in the EU,\" the European Commission said.\n\nApple as a whole is still considered a \"gatekeeper\" under the Digital Markets Act.\n\nApple Ads and Apple Maps will have more in common soon, as Apple reportedly plans to start showing ads within Apple Maps search results as soon as this year.\n\nTags: Apple Ads, Apple Maps, European Commission\n\n\nThis article, \"EU Spares Apple Maps and Apple Ads\" first appeared on MacRumors.com\n\nDiscuss this article in our forums\n\n",
  "title": "EU Spares Apple Maps and Apple Ads"
}