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  "path": "/2026/04/10/youtube-says-it-does-not-have-90-second-unskippable-ads-despite-user-reports/",
  "publishedAt": "2026-04-10T16:46:53.000Z",
  "site": "https://9to5google.com",
  "tags": [
    "News",
    "YouTube users began reporting 90-second ad breaks",
    "more…"
  ],
  "textContent": "Earlier this week, YouTube users began reporting 90-second ad breaks appearing within videos being streamed to televisions, seemingly expanding on the 30-second rollout that initially kicked off last year. YouTube has officially responded to these claims, but in doing so, it’s raising more questions than providing answers.\n\nmore…",
  "title": "YouTube says its 90-second unskippable ads were the result of a bug, fix rolling out [U]"
}