{
  "path": "/3mkexynvnds24",
  "site": "at://did:plc:paxpdlefh6zszoxogmdbq26l/site.standard.publication/3mjeqehbpcc2g",
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  "title": "Introducing the Test Track 4 Fourthwall Store",
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              "plaintext": "One of the key pillars of Test Track 4's business strategy, now that we're finally emerging from our [unintelligible] years of being in stealth, has been to sell merchandise from our own storefront. Initially, our plan was to do this in-house for all products, entirely, end-to-end, on our own infrastructure, from ordering, to manufacturing, to fulfilment."
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              "plaintext": "What I failed to account for, however, was that doing all of this would be a massive pain in the ass. I just wanted to sell a t-shirt or two right now, and Fourthwall looks like a good fit for that."
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  "description": "at tt4.shop. not tt4.store. that'll be something else later",
  "publishedAt": "2026-04-26T06:58:40.149Z"
}