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  "path": "/gaming/ea-just-made-an-entirely-new-division-for-putting-ads-in-its-games-and-theyre-already-here",
  "publishedAt": "2026-06-15T19:56:56.000Z",
  "site": "https://www.windowscentral.com",
  "tags": [
    "Gaming"
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  "textContent": "Electronic Arts has opened a new Advertising division that will enable \"brands to integrate directly into gameplay\" with in-game ads.",
  "title": "\"We’re helping brands become part of those moments\": EA just made an entirely new division for putting ads in its games, and they're already here"
}