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  "path": "/gaming/xbox/xbox-executive-game-pass-lost-millions-of-subscribers-impact-of-price-hikes",
  "publishedAt": "2026-06-09T11:13:37.000Z",
  "site": "https://www.windowscentral.com",
  "tags": [
    "Xbox",
    "Gaming"
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  "textContent": "Xbox has revealed that its controversial Game Pass price increase led to the loss of millions of subscribers. New comments from Matthew Ball offer a rare look at the impact of the decision and how Xbox has since adjusted its subscription strategy.",
  "title": "Xbox executive says Game Pass \"lost millions of subscribers\" as a direct impact of the brand's egregious price hikes"
}