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"62% won’t pay $70 anymore": Gen Z's shift toward Xbox Game Pass has me rethinking how we buy video games and subscriptions

Windows Central - News, Reviews & Help on Windows 10, Windows 1… May 9, 2026
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A new gaming report claims 62% of players no longer buy full-price games, with younger audiences increasingly favoring subscription services and rotating entertainment habits. The shift raises questions about whether Xbox Game Pass was simply ahead of its time.

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