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  "path": "/gaming/xbox/why-did-microsoft-end-this-is-an-xbox-marketing-microsoft-responds-it-didnt-feel-like-xbox",
  "publishedAt": "2026-03-27T15:30:16.000Z",
  "site": "https://www.windowscentral.com",
  "tags": [
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  "textContent": "Microsoft's controversial Xbox marketing campaign \"This is an Xbox\" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why.",
  "title": "Why did Microsoft end 'This is an Xbox' marketing? Microsoft responds — \"It didn't feel like Xbox.\""
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