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  "path": "/gaming/xbox/former-xbox-vp-talks-building-microsofts-brand-distancing-it-from-windows-and-throwing-punches-for-bill-gates",
  "publishedAt": "2026-03-10T18:21:27.000Z",
  "site": "https://www.windowscentral.com",
  "tags": [
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  "textContent": "Peter Moore, former Xbox VP and one of the visionaries responsible for the Xbox 360 and the brand as a whole, has discussed his time at Microsoft.",
  "title": "Former Xbox VP talks building Microsoft's brand, distancing it from Windows, and \"throwing punches\" for Bill Gates — \"this is how the console wars started\"",
  "updatedAt": "2026-03-10T18:21:28.000Z"
}