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  "path": "/gaming/xbox/new-ceo-moves-fast-major-marketing-hires-could-signal-strategy-shift",
  "publishedAt": "2026-03-02T12:21:00.000Z",
  "site": "https://www.windowscentral.com",
  "tags": [
    "Xbox",
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  "textContent": "Xbox’s new CEO has moved quickly to hire two senior marketing leaders, including a Publishing and Lifecycle Marketing Leader and a Senior Product Marketing Manager for a major RPG franchise, potentially signalling a shift in Xbox’s marketing strategy.",
  "title": "Xbox's new CEO moves fast, as major marketing hires could signal a strategy shift toward lifecycle strategy, franchise focus, and more structured campaign execution",
  "updatedAt": "2026-03-02T12:04:53.000Z"
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