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  "path": "/health/skin-cancer-melanona-warning-risk-sunscreen-neck-dan-burn-campaign",
  "publishedAt": "2026-06-16T14:26:08.000Z",
  "site": "https://www.gbnews.com",
  "tags": [
    "The prostate cancer warning sign men are missing in the night, according to a urologist",
    "'My twin's only symptom was a rash - now she's been given six months to live'",
    "Does cancer have a smell? Doctor shares three distinct ways the disease affects odour",
    "The GB News Editorial Charter"
  ],
  "textContent": "\n\n\nThe UK faces a growing skin cancer problem as more than 9,000 men in the country now receive a melanoma diagnosis each year. In fact, men face triple the risk of this specific cancer on their neck and scalp compared to women. They also account for approximately four-fifths of all new melanoma cases in these areas annually.\n\nTo raise awareness of the trend, Boots has unveiled a creative partnership with England and Newcastle United defender Dan Burn to highlight sun protection for one of the body's most neglected body parts: the neck.\n\n###\n\n\n\n\nIt's sponsoring the back of the footballer's neck as part of its \"Back of the Neck\" campaign, launched with backing from Macmillan Cancer Support.\n\nThe defender is rebranding himself as \"Dan Won't Burn\" across social media platforms to spread the message.\n\n###\n\n\n\n\nTRENDING\n\nStories\n\nVideos\n\nYour Say\n\n###\n\n\n\n\nThe campaign is a response to fresh research commissioned by the leading pharmacy, which revealed that four in five British adults have experienced sunburn on the back of their neck at some point. More concerning still is that over a fifth report that this happens every year, or even more often.\n\nIn addition, it was revealed that fewer than one in ten male respondents considered sunscreen necessary on overcast summer days. Just a third thought sun protection was essential while playing or spectating a sporting event.\n\n\n\n\n###\n\n\n\n\n###\n\n\n\n\nSuncare Scientific Advisor at Boots, Clare O'Connor, told GB News why this particular area poses such a significant risk.\n\n\"The neck is a particularly high-risk area because it is both frequently exposed to the sun and commonly missed when people apply sunscreen,\" she explained.\n\n\"Behaviourally, it's often overlooked because it cannot be seen and is sometimes partially covered by clothing or hair.\"\n\n### LATEST DEVELOPMENTS\n\n\n\n\n  * The prostate cancer warning sign men are missing in the night, according to a urologist\n  * 'My twin's only symptom was a rash - now she's been given six months to live'\n  * Does cancer have a smell? Doctor shares three distinct ways the disease affects odour\n\n\n\n###\n\n\n\n\nO'Connor noted that while conventional sun safety messaging has proven effective in raising awareness, many people continue to neglect crucial spots.\n\n\"That's why campaigns like this are so important - they bring attention to these blind spots and help people apply protection more thoroughly,\" she added.\n\nAnalysis from Macmillan Cancer Support indicates that behavioural factors like daily sunscreen application contribute significantly to men's heightened vulnerability.\n\n###\n\n\n\n\n###\n\n\n\n\nSpeaking candidly about his own habits, Dan Burn acknowledged that sun protection for his neck has not always been a priority in the past.\n\n\"As a defender, I know how important it is to cover every angle, but I'll admit the back of my neck isn't always part of my game plan,\" he noted.\n\n\"Whether I'm on the pitch or running around after the kids, I spend a lot of time outside, so it's something I know I need to take seriously.\"\n\n###\n\n\n\n\n###\n\n\n\n\n\n\n\nTo support the campaign, Boots is offering a 20 per cent reduction on its Mole Scanning Service until 19 July, available at 135 stores nationwide.\n\nThe retailer is also donating 50p to Macmillan Cancer Support for each bottle of Soltan Clear & Cool Spray SPF50 100ml sold during this period.\n\n**Our Standards: The GB News Editorial Charter**",
  "title": "Doctor issues stark warning about neglected sunscreen spot that triples men's skin cancer risk"
}