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  "path": "/news/london-news-shock-schoolgirls-forced-hide-safety-alarms-teddy-bears",
  "publishedAt": "2026-05-11T10:10:15.000Z",
  "site": "https://www.gbnews.com",
  "tags": [
    "Neighbours 'branded racist for complaining' about 'chaos and violence' outside London kebab shop",
    "‘It’s a different world!’ Steve N Allen dresses down Sadiq Khan over Londoners ‘feeling unsafe’",
    "Clapham locals fearful after ‘unsettling’ nights of chaos in London: 'You don’t feel safe!'",
    "The GB News Editorial Charter"
  ],
  "textContent": "\n\n\nA group of female pupils at one of London's most prestigious private schools have come up with a unique way of hiding safety alarms in a \"damning indictment\" of safety in the capital.\n\nStudents at St Paul’s Girls’ School came up with the idea of keeping discreet safety alarms hidden inside plush toy key-rings, designed to mimic ordinary bag accessories.\n\n###\n\n\n\n\nThe pupils said they were first inspired after their classmates said they were concerned about their safety in London, however were not buying safety alarms, with a recent survey suggesting 87 per cent of west London pupils feel personal safety is a concern for those in the capital.\n\nNow, having teamed up with peers from the St Paul’s School for boys they entered the national Young Enterprise Competition, which encourages young people to create and run their own businesses.\n\n###\n\n\n\n\nTRENDING\n\nStories\n\nVideos\n\nYour Say\n\n###\n\n\n\n\nEugenia, 17, who took on the role of chief executive, told The Times: \"During our very first meeting, we all discussed product ideas and realised that what united us was our love for making a change within the community...we wanted to have a real impact.\"\n\nThe team started by developing prototypes for the competition in September last year before selling them across the capital, tinkering the products through feedback from teachers and customers at sites including Old Spitalfields Market.\n\nJust four months later, the business generated thousands of pounds of revenue, selling hundreds of units across London, plus bulk orders elsewhere.\n\nThey even attracted attention further afield, including from officials from the Department for Education in Gaborone, Botswana, over a potential rollout of the product in nine schools across the country.\n\n###\n\n\n\n\n###\n\n\n\n\n###\n\n\n\n\nEugenia said: \"Initially we thought of selling to people in schools and universities.\n\n\"However, when we went to sell at the market, a lot of our customers were actually the elderly or young adults buying them for themselves...they said 'a teddy bear is great for younger people, but what about us?' So we thought about creating pom-poms.\"\n\nEach key chain is customisable, with optional accessories such as torches and 3D-printed initials.\n\nOne key chain currently costs between £15 and £19.99.\n\n### LATEST DEVELOPMENTS\n\n\n\n\n  * Neighbours 'branded racist for complaining' about 'chaos and violence' outside London kebab shop\n  * ‘It’s a different world!’ Steve N Allen dresses down Sadiq Khan over Londoners ‘feeling unsafe’\n  * Clapham locals fearful after ‘unsettling’ nights of chaos in London: 'You don’t feel safe!'\n\n\n\n###\n\n\n\n\n###\n\n\n\n\n\n\n\nSpeaking to GB News, the team was praised by Reform UK's London branch chief Laila Cunningham, who said: \"Amazing credit to these young women for showing more innovation, realism and social awareness than most of the political class. They identified a real problem, built a practical solution and turned it into a successful business.\n\n\"But it is also a damning indictment of modern London that teenage girls feel they need to carry an hide personal safety alarms inside teddy bear keyrings just to feel safe travelling around their own city, that is a failure of the first duty of government, to kept the public safe.\"\n\nThe group managed to reach the quarter-finals of the business competition, where they were named runners-up for best product and received a marketing award.\n\nUnder the rules of the national Young Enterprise competition, student companies must be dissolved at the end of the programme.\n\n###\n\n\n\n\n###\n\n\n\n\nHowever, given their success, the HaloX team is planning to relaunch the business as an independent start-up this summer once the competition has concluded.\n\nThey hope to tour secondary schools during their lunch breaks to speak directly to pupils about the importance of personal safety and how their products could help them.\n\nChief Financial Officer Navya, 16, added: \"Currently our revenue is around five figures. We broke even in December, around four months after launching the business.\n\n\"We would like to expand to all of London first since that was our target city, but would love to see our product expand overseas since safety can be an issue everywhere.\"\n\n###\n\n\n\n\n\n\n\n\n\n\n**Our Standards: The GB News Editorial Charter**",
  "title": "Shock as London schoolgirls forced to hide safety alarms inside teddy bears"
}