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  "path": "/tech/amazon-prime-day-2026-confirmed",
  "publishedAt": "2026-04-30T10:06:00.000Z",
  "site": "https://www.gbnews.com",
  "tags": [
    "– more than double the cost of annual membership",
    "Sign-up for 30 day Prime membership trial to access Prime Day",
    "a 30-day free trial of its membership scheme",
    "free Audible books to download and keep",
    "a 30-day free trial",
    "your account is eligible",
    "Rufus, Amazon's AI shopping assistant"
  ],
  "textContent": "\n\n\n\nPrime Day will be back in June.\n\nThis annual shopping bonanza unleashes Black Friday-like prices across almost _every_ category stocked on Amazon, including electronics, kitchen, gaming, beauty, and fashion. The catch? Prime Day is **only** **available** to those with an Amazon Prime membership, which costs £95 per year.__\n\nWhile it's known as Prime _Day_ , Amazon extended the sale to 96 hours last year, with the price cuts running **July 8 – 11, 2025**. The US retailer hasn't confirmed _when_ Prime Day will be held this time around, or how long you'll have to secure its limited-time offers. However, it has promised Prime members access to \"Amazon’s best deals of the summer\".\n\nFor clues about what to expect, last time around, Amazon delivered \"hundreds of thousands of deals\" across a slew of much-loved brands, including **Bose, De' Longhi, Apple, Dyson, Lego, Shark, CeraVe, Ninja** , and **Sonos**.\n\nIt confirmed to GB News: \"Amazon’s Prime Day will be returning this June, and UK Prime members can look forward to some of Amazon’s best deals of the summer during this year’s Prime Day event. We’re offering members discounts on some of the hottest brands, socially trending items, creator favourites, and Amazon-exclusive products to make this June‘s event even more valuable for members.\"\n\n### Start your Amazon Prime free trial to unlock access to Prime Day exclusive deals\n\n\n\n\nAmazon Prime membership in the UK offers free one-day delivery, Prime Video, Prime Music, unlimited cloud storage for photos, and a handful of other perks. New users can enjoy a 30-day free trial. Membership is required to unlock access to the annual Prime Day sale, which features major discounts across \"hundreds of thousands\" or products in _all_ categories on Amazon\n\n###\n\n\n\n\nPrime Day 2025 saw record-breaking sales, with millions of Alexa-enabled devices – like the Echo Dot, Fire TV Stick 4K Max, and Echo Show 5 – sold to Prime members. The two bestsellers from Amazon's own R&D labs were **Ring Battery Doorbell** and **Fire TV Stick HD**. Other bestselling items included AirPods Pro 2, BIODANCE Bio Collagen Real Deep Mask, and Dawn Platinum Powerwash Dish Spray.\n\nAmazon claims that shoppers saved \"billions on deals across more than 35 product categories — more savings than any previous Prime Day event.\"\n\nThe Seattle-based retailer also hit another milestone last year by delivering at its fastest speeds ever, with more than 1.6 billion items arriving the same or next day in the UK, getting customers what they need, when they need it. And it's not just time that customers are saving — UK Prime members saved an average of more than £200 on fast, free delivery last year **– more than double the cost of annual membership**.\n\n###\n\n\n\n\nLooking at previous Prime Day sales, we'd expect Amazon to revive its curated list, called **Today’s Big Deals** which features a new bundle of products exclusive for Prime members, including a limited-time **New Deal Drop** deal price crash on a specific product that'll launch at midnight every day during the Prime Day sales.\n\n\nWithout a Prime membership, you'll be stuck paying the full RRP for items that've been discounted in the sale. You'll also lose out on next-day delivery at no extra cost on thousands of items.\n\n  * **Free Access | Sign-up for 30 day Prime membership trial to access Prime Day**\n\n\n\nLuckily, becoming an Amazon Prime member doesn't have to cost you _anything_. That's because the US shopping giant offers **a 30-day free trial of its membership scheme**. Sign up, then cancel _immediately,_ and you'll still be able to enjoy _all_ of the perks of Prime membership for a month.\n\n###\n\n\n\n\nThat includes access to _all_ discounts in the Prime Day sale, exclusive boxsets and films to stream via Prime Video, unlimited cloud storage for photos in Amazon Photos, free video games to download to your PC, next-day delivery on thousands of items, **free Audible books to download and keep** , and more.\n\nIf you've already tested out an Amazon Prime membership with **a 30-day free trial** , it's worth checking whether **your account is eligible**. Amazon regularly offers a trial period to _all_ customers every year or so, even if you've taken out a 30-day trial for previous Prime Day sales, you might be able to sign-up again.\n\n  * **Free Trial | Sign-up for 30 day Prime membership trial to access Prime Day**\n\n\n\n###\n\n\n\n\nIf you're excited about the prospect of a site-wide Amazon sale, you can start preparing for the deals now. Amazon has shared several ways that Prime members can get Prime Day ready and make the most of the 96-hour event:\n\n  * Ask Rufus, Amazon's AI shopping assistant, questions about Prime Day and receive tailored deal recommendations and up-to-date pricing information. Rufus can handle broad questions that require knowledge on thousands of products, like “What do I need for a weekend camping trip?”, as well as specific queries about the battery life on a specific laptop model\n\n\n  * Discover the right deal with personalised deal recommendations, including “recommended deals for you”, “deals related to your lists”, “4+ star deals for you”, and “deals related to items in your cart”\n\n  * Make life easier with fast, free delivery on millions of items included with a Prime membership and choose the delivery option that best suits your needs during Prime Day. Prime members receive unlimited fast, free One-Day Delivery on millions of items across all categories, with **Same-Day Delivery** available on over a million items in more than 80 towns and cities across the UK (minimum order values apply). You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with Amazon Day.\n\n",
  "title": "Amazon is treating Prime members to its 'best deals of the summer' in June"
}