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  "path": "/lifestyle/cars/car-finance-adverts-martin-lewis-banned",
  "publishedAt": "2026-04-15T11:26:38.000Z",
  "site": "https://www.gbnews.com",
  "tags": [
    "Drivers hit with £5 charge as council splashes £4.2m on free buses and transport perks",
    "Iconic British car brand from the 1970s returns to market with brand new model",
    "Blue Badge warning issued as thousands of drivers 'intentionally exploit' parking scheme",
    "The GB News Editorial Charter"
  ],
  "textContent": "\n\n\nThe UK's financial regulator has banned adverts relating to the car finance redress scheme over concerns that they misled drivers about compensation.\n\nThe Financial Conduct Authority confirmed that it had banned advertisements from a company that used edited and unauthorised clips of money saving expert Martin Lewis.\n\n###\n\n\n\n\nBanned adverts included edited footage of the expert and misleading claims about the average motor finance compensation payments.\n\nSome commercials also used the FCA logo without permission, prompting the regulator to take action.\n\n###\n\n\n\n\nTRENDING\n\nStories\n\nVideos\n\nYour Say\n\n###\n\n\n\n\nThe claims management company (CMC) has been required to remove advertising and update or take down its website until it complies with FCA rules. The adverts have since been removed.\n\nAdverts claimed that consumers would receive £1,846 on average for compensation relating to the car finance scandal.\n\nThe CMC provided no explanation of how the figure was reached, with the FCA's actual compensation scheme estimating that the average agreement will receive £829.\n\nIt also promoted a \"no win, no fee\" service on its websites, without explaining how the scheme works.\n\n###\n\n\n\n\n###\n\n\n\n\n###\n\n\n\n\nThe adverts also failed to tell drivers that they could claim for free by applying to their lender if they think they were impacted.\n\nMotorists can also use the Financial Ombudsman Service to make claims, without needing to use a law firm or claims management company.\n\nAlison Walters, director of consumer finance at the FCA, reiterated that the regulator would take \"swift action\" in cases where rules may be being broken.\n\nShe added: \"Consumers should be wary of adverts that overpromise or give the impression they are endorsed by the FCA or well-known individuals.\n\n### LATEST DEVELOPMENTS\n\n\n\n\n  * Drivers hit with £5 charge as council splashes £4.2m on free buses and transport perks\n  * Iconic British car brand from the 1970s returns to market with brand new model\n  * Blue Badge warning issued as thousands of drivers 'intentionally exploit' parking scheme\n\n\n\n###\n\n\n\n\n###\n\n\n\n\n###\n\n\n\n\n\"Our scheme is free and people don't have to use a CMC or law firm. If they do, it's important that they can trust them.\"\n\nPosting on social media site X, formerly known as Twitter, financial expert Martin Lewis said he was \"delighted\" that the FCA had taken action against the rogue adverts.\n\nThe FCA has consistently urged motorists to avoid using a law firm or CMC when submitting claims relating to car finance compensation.\n\nPrior to the launch of the redress scheme, it warned that drivers could risk losing up to 35 per cent of their car finance compensation when using a law firm or CMC.\n\n###\n\n\n\n\n###\n\n\n\n\n###\n\n\n\n\nSince January 2024, the FCA has taken action against 899 misleading adverts, requiring CMCs to remove or amend the commercials.\n\nDrivers are encouraged to complain directly to Conclusive Financial Ltd (Conclusive), which also trades as PCP Refunds, if they believe they have been misled.\n\nIf they do not reach a satisfactory conclusion with the company, they can refer their complaint to the Financial Ombudsman Service.\n\n###\n\n\n\n\n\n\n\n\n\n\n**Our Standards: The GB News Editorial Charter**",
  "title": "Car finance adverts featuring 'unauthorised' clips of Martin Lewis banned for misleading drivers"
}