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  "path": "/lifestyle/cars/major-car-brand-honda-sony-electric-vehicle-project",
  "publishedAt": "2026-03-27T10:12:39.000Z",
  "site": "https://www.gbnews.com",
  "tags": [
    "Sainsbury's makes huge fuel station change as petrol and diesel prices near record-high",
    "Major driving licence changes set to be introduced soon will impact thousands of motorists",
    "Electric car rollout risks failing disabled drivers as charging chaos causes 'real-world constraints'",
    "The GB News Editorial Charter"
  ],
  "textContent": "\n\n\nHonda has confirmed that it is scrapping another flagship electric vehicle project, just weeks after axing several new zero emission cars.\n\nHonda's partnership with technology brand Sony had planned to launch a new electric car, the Afeela 1, later this year after its unveiling in 2023.\n\n###\n\n\n\n\nSony Honda Mobility announced that it would be halting production of the Afeela 1 and its second model, which was being developed.\n\nThe company had planned for the Afeela 1 to begin production this year, with initial deliveries taking place in the United States and Japan towards the end of 2026.\n\n###\n\n\n\n\nTRENDING\n\nStories\n\nVideos\n\nYour Say\n\n###\n\n\n\n\nSony Honda Mobility was first established in September 2022 with the aim of developing and selling \"high value-added mobility products\".\n\nIn a statement confirming the cancellation of the project, it stated that the decision had been made in response to Honda's new electrification strategy.\n\nOn March 12, the Japanese manufacturer said it would cancel the development and market launch of three electric vehicles, namely the Honda 0 SUV, Honda 0 Saloon and the Acura RSX.\n\nAt the time, it did not make any mention of Sony Honda Mobility and the future of the Afeela 1 electric vehicle project.\n\n###\n\n\n\n\n###\n\n\n\n\n###\n\n\n\n\nIn scrapping much of its electric vehicle development, Honda said it would record write-offs and impairment losses on tangible and intangible assets.\n\nThe Sony Honda Mobility statement continued: \"In light of this change, SHM has determined that it does not have a viable path forward to bring the Models to market as originally planned.\n\n\"As a result of this decision, SHM will issue full refunds of the reservation fees received for current holders of reservations for Afeela 1 in California in the US.\n\n\"SHM will continue discussions with Sony and Honda regarding its future business plans.\"\n\n### LATEST DEVELOPMENTS\n\n\n\n\n  * Sainsbury's makes huge fuel station change as petrol and diesel prices near record-high\n  * Major driving licence changes set to be introduced soon will impact thousands of motorists\n  * Electric car rollout risks failing disabled drivers as charging chaos causes 'real-world constraints'\n\n\n\n###\n\n\n\n\n###\n\n\n\n\n###\n\n\n\n\nThe announcement has been made just days after Sony Honda Mobility opened the Afeela Studio and Delivery Hub Torrance, in Los Angeles, California.\n\nIt stated that the Afeela 1 would be on display for \"guided, in-cabin experiences\", with executives, civic leaders and reservation holders able to attend.\n\nSHM said the Torrance location was \"another milestone\" in expanding the brand's physical presence across Southern California.\n\nShugo Yamaguchi, President and CEO of SHM, said: \"The Afeela Studio and Delivery Hub Torrance reflects our commitment to creating meaningful connections with both our customers and the SoCal community.\n\n###\n\n\n\n\n###\n\n\n\n\n###\n\n\n\n\n\"By combining immersive experiences with a refined, personalised Afeela 1 delivery process, this space represents how we envision the future of mobility - thoughtful, human-centric, and shared.\"\n\nThe Afeela 1 had a starting price of $89,900 (£67,543), more than 40 sensors for road safety and an estimated range of up to 300 miles.\n\nHonda does not currently sell any new electric cars in the UK, although it is planning to introduce the new Super-N later this year.\n\n###\n\n\n\n\n\n\n\n\n\n\n**Our Standards: The GB News Editorial Charter**",
  "title": "Major car brand axes ANOTHER electric vehicle weeks after scrapping entire EV project"
}