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  "path": "/royal/prince-william-swimathon-message-princess-diana",
  "publishedAt": "2026-03-14T11:17:14.000Z",
  "site": "https://www.gbnews.com",
  "tags": [
    "Princesses Beatrice and Eugenie advised to 'give up' royal titles: 'Sever links with the York name!'",
    "Queen Elizabeth II's favourite pony to be immortalised in unique way",
    "Zara Tindall helps racegoer at Cheltenham with their wheelchair",
    "The GB News Editorial Charter"
  ],
  "textContent": "\n\n\nPrince William has praised Swimathon UK on their 40th anniversary, as the Prince of Wales took to social media to mark the milestone.\n\nPrincess Diana played a key role in launching the charity, which has now inspired hundreds of thousands of people to take on swimming challenges in the last 40 years.\n\n###\n\n\n\n\nThe charity is marking the occasion by hosting the annual fundraising event in over 450 pools across the UK between March 20 and 22.\n\nIn his message, the Prince of Wales said: “Congratulations to Swimathon UK on 40 years of bringing people together through swimming. It’s so inspiring to see hundreds of thousands of people taking part while raising millions for life-changing charities. W.”\n\n###\n\n\n\n\nWilliam has been an ambassador for Swim England since 2017, and has always been a keen swimmer, captaining his water polo team at university.\n\nThe first nationwide Swimathlon took place in 1988, and it was launched with Olympic gold medalist Duncan Goodhew, Princess Diana played a key role in getting the campaign off the ground and grew the charity into what it is today.\n\nThe announcement marked the end of a busy week for the Prince and Princess of Wales who were seen out and about in London.\n\n###\n\n\n\n\nThe royal couple began at Borough Market, one of the capital's oldest and most celebrated food destinations, renowned for its commitment to high-quality, sustainably sourced produce from Britain and beyond.\n\nDuring their Borough Market visit, the Prince and Princess spent time with several traders who exemplify the market's diverse offerings.\n\n\nThey met the Trethowan Brothers, an award-winning family business crafting small-batch traditional cheeses, whose presence at the market dates back to 1998.\n\n###\n\n\n\n\nThe royal couple also engaged with Change Please, a social enterprise that helps homeless individuals through barista training and comprehensive support services.\n\nTheir final stop was Humble Crumble, a London dessert company that has expanded from a single market stall to multiple venues while building a substantial social media presence.\n\nFollowing the visit to Borough Market, the Prince and Princess of Wales paid a visit to the lifeboat station of the Royal National Lifeboats Institution (RNLI) Tower, one of four lifeboat stations along the Thames.\n\n### LATEST ROYAL NEWS:\n\n\n\n\n  * Princesses Beatrice and Eugenie advised to 'give up' royal titles: 'Sever links with the York name!'\n  * Queen Elizabeth II's favourite pony to be immortalised in unique way\n  * Zara Tindall helps racegoer at Cheltenham with their wheelchair\n\n\n\n###\n\n\n\n\nThe couple whizzed along the river as they journeyed past the Tower of London.\n\n\nWilliam and Catherine wrapped up in thick yellow jackets, along with life vests and baseball caps.\n\n###\n\n\n\n\nThe Prince and Princess of Wales heard about how the RNLI provides training and support to their team, as well as all necessary equipment.\n\nWilliam and Catherine spent time with RNLI Lifeguards who will be supporting The University Boat Race between Oxford and Cambridge University, on April 4.\n\n\n###\n\n\n\n\n**\n**\n\n**\n**\n\n**Our Standards:The GB News Editorial Charter**",
  "title": "Prince William praises significant milestone for 'inspiring' cause Princess Diana helped launch"
}