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  "path": "/2026/biz/news/cannes-lions-entertainment-adidas-oasis-original-forever-1236791204/",
  "publishedAt": "2026-06-26T12:36:21.000Z",
  "site": "https://variety.com",
  "tags": [
    "News",
    "Adidas",
    "Cannes Lions",
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  "textContent": "The 2026 Cannes Lions International Festival of Creativity recognized the best creative campaigns across entertainment, design and craft categories. Sports apparel and footwear maker Adidas’ tie-up with English band Oasis winning the top prize in the Entertainment Lions category. The festival’s Entertainment Lions award celebrates “creativity that turns branded content into culture.” From 656 total […]",
  "title": "Cannes Lions Entertainment Awards: Adidas Takes Home Grand Prix for Oasis ‘Original Forever’ Collaboration"
}