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  "path": "/2026/tv/news/netflix-jinny-howe-volume-new-genres-i-p-banff-1236786862/",
  "publishedAt": "2026-06-22T15:00:00.000Z",
  "site": "https://variety.com",
  "tags": [
    "News",
    "Banff World Media Festival",
    "Jinny Howe",
    "Netflix"
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  "textContent": "Netflix has spent upwards of $18 billion annually on content, and according to US-Canada scripted series head Jinny Howe, that’s not changing any time soon. Howe spoke to an industry crowd las wee as she held a keynote conversation at the Banff World Media Festival. “Our volume is not slowing down,” she told the audience, […]",
  "title": "Netflix U.S.-Canada Scripted Boss Jinny Howe on Maintaining Volume, Branching Into New Genres and When IP Makes Sense"
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