{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreib5bujnrrwbcuj5h763cgt6l4ypiswb5cbr4j2rz7tpx6f7jt62mm",
    "uri": "at://did:plc:oxvvpsoat5agmnr77gxcujod/app.bsky.feed.post/3mouh4xxls3f2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreihwxh72mted6gnsrnskgr5x2aaphpuujuocmamtde4muznubvnyai"
    },
    "mimeType": "image/jpeg",
    "size": 16057203
  },
  "path": "/2026/tv/news/disney-espn-fan-house-advertisers-sports-fans-1236786746/",
  "publishedAt": "2026-06-22T07:00:00.000Z",
  "site": "https://variety.com",
  "tags": [
    "News",
    "Cannes Lions",
    "ESPN",
    "Sports",
    "The Walt Disney Co."
  ],
  "textContent": "Disney wants to help advertisers reach more of the sports fans under its own roof. The entertainment giant this August will launch a new interactive hub called ESPN Fan House that aims to bring fans closer to the sports they enjoy — and make advertisers part of the exchange. The new “Fan House” will debut […]",
  "title": "Disney Plans to Open ESPN Fan House to Help Advertisers Reach Sports Fans in New Ways"
}