{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreia37wfpsv3hnl25wtlmnp3rbum6rgkw47hq7lwup7jdrz2azwnije",
    "uri": "at://did:plc:oxvvpsoat5agmnr77gxcujod/app.bsky.feed.post/3modb2rfam2g2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreie3eloj44e2vk435paylz3f5spqyq5i5wboynnniyi2pcomtaohk4"
    },
    "mimeType": "image/jpeg",
    "size": 61118
  },
  "path": "/2026/tv/news/electronic-arts-videogames-sports-advertising-1236781028/",
  "publishedAt": "2026-06-15T11:00:00.000Z",
  "site": "https://variety.com",
  "tags": [
    "News",
    "Electronic Arts",
    "Sports",
    "Upfront",
    "videogames"
  ],
  "textContent": "Electronic Arts, the maker of interactive sports gaming favorites like Madden NFL and EA Sports FC, wants to get in on a different kind of contest: winning dollars from advertisers focused on sports. The videogame giant has launched EA Advertising, a new platform it hopes will lure advertisers who are increasingly putting their marketing money […]",
  "title": "Electronic Arts Makes Push for Ad Dollars Tied to Sports"
}