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  "path": "/2026/tv/news/tadka-jiohotstar-100-million-users-microdrama-1236771461/",
  "publishedAt": "2026-06-11T00:30:00.000Z",
  "site": "https://variety.com",
  "tags": [
    "Asia",
    "Global",
    "News",
    "India",
    "JioHotstar",
    "Microdramas",
    "Tadka"
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  "textContent": "Tadka, the microdrama platform within leading Indian streamer JioHotstar, has crossed 100 million users, establishing premium short-form content as a mainstream entertainment category in India. Since launch, daily watch time per viewer on Tadka has grown fivefold, reflecting sustained engagement with the format. More than 42% of the service’s viewership comes from audiences under 24, […]",
  "title": "JioHotstar’s Tadka Indian Microdrama Platform Reaches 100 Million Users"
}