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  "path": "/2026/biz/news/accenture-acquires-whalar-boost-creator-arm-1236770215/",
  "publishedAt": "2026-06-09T15:22:33.000Z",
  "site": "https://variety.com",
  "tags": [
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    "Accenture",
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    "Whalar Group"
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  "textContent": "Consulting and professional services giant Accenture has acquired creator and influencer agency Whalar, seeking to boost the scale of its marketing arm, Accenture Song. The deal will see Whalar co-CEOs Emma Harman and Jo Cronk join Accenture Song and continue to lead Whalar in their current roles. Whalar’s now-former parent company, Whalar Group, will enter […]",
  "title": "Accenture Acquires Whalar in Bid to Boost Influencer-Marketing Division"
}