{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreidq5kl5r26okxwt35zhxjrebtlmaj3s5xyukytsyc33ofenyy2g2u",
    "uri": "at://did:plc:oxvvpsoat5agmnr77gxcujod/app.bsky.feed.post/3mnhrnqiywsu2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreifspdclhzsdx5yhmu5zgl5a46co6sihe7uzdocvqb3duj3xilkxvi"
    },
    "mimeType": "image/jpeg",
    "size": 975947
  },
  "path": "/2026/digital/tech/snap-acquires-illumix-augmented-reality-specs-1236766202/",
  "publishedAt": "2026-06-04T13:00:00.000Z",
  "site": "https://variety.com",
  "tags": [
    "News",
    "Tech",
    "Illumix",
    "Snap",
    "Specs"
  ],
  "textContent": "Snap, parent of Snapchat, has acquired spatial augmented reality company Illumix in a bid to boost its AR efforts. The company’s interest was spurred by Illumix’s work in scaling its mapping technology and building it out for real-world experiences. As part of the deal, Snap will adopt Illumix’s technology and platform as it seeks to […]",
  "title": "Snap Acquires AR Firm Illumix in Bid to Boost Augmented Reality Efforts (EXCLUSIVE)"
}