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  "path": "/2026/tv/global/netflix-uk-unscripted-ai-reality-shows-1236764848/",
  "publishedAt": "2026-06-02T14:48:29.000Z",
  "site": "https://variety.com",
  "tags": [
    "Global",
    "News",
    "Netflix",
    "SXSW London",
    "Syeda Irtizaali"
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  "textContent": "Syeda Irtizaali, Netflix’s recently appointed U.K. director of unscripted, told an audience at SXSW London on Tuesday she doesn’t want to use AI in unscripted television. Describing Netflix as a “tech-forward company,” she said that she was “very relaxed about people using AI as a tool to bring ideas in,” describing AI as a “really […]",
  "title": "Netflix’s U.K. Unscripted Chief Warns of Dangers of Using AI in Reality Shows: ‘It’s Hard Now to Tell What Is Fake and What Is Real’"
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