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  "path": "/2026/biz/features/authentic-brands-jamie-salter-marilyn-monroe-100-1236763419/",
  "publishedAt": "2026-06-01T19:01:00.000Z",
  "site": "https://variety.com",
  "tags": [
    "Features",
    "Authentic Brands Group",
    "Jamie Salter",
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  "textContent": "The business of managing celebrity estates has changed exponentially in the 15 years since Authentic Brands Group became the caretakers of Marilyn Monroe. The emergence of a global content marketplace has greatly expanded opportunity to create TV shows, movies, documentaries, games and more for those who control the life rights of legends such as Monroe, […]",
  "title": "Authentic Brands Chief Jamie Salter on the New ‘Blueprint’ for Managing Celebrity Estates: ‘It’s No Longer About Simply Licensing an Image’"
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