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  "path": "/2026/digital/news/uta-signs-steven-rinella-meateater-1236759858/",
  "publishedAt": "2026-05-28T17:00:00.000Z",
  "site": "https://variety.com",
  "tags": [
    "News",
    "MeatEater",
    "Steven Rinella",
    "UTA"
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  "textContent": "UTA is hunting for cash in the great outdoors: The agency has signed Steven Rinella, an influential creator in the outdoor-lifestyle space, and his multiplatform media company, MeatEater, for representation. Rinella’s MeatEater, founded in 1999, has grown into a diversified company spanning premium video, podcasts, publishing, commerce and live experiences. UTA will represent Rinella and […]",
  "title": "UTA Signs Outdoor Lifestyle Influencer Steven Rinella and His Company MeatEater"
}