{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreigkyrsqww2sd6eprsygp7j4suleiv6zwavm4uu6pvicgb6o5xylkq",
    "uri": "at://did:plc:oxvvpsoat5agmnr77gxcujod/app.bsky.feed.post/3mmw5zdedjw42"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreihifemtsfuicu6fkmtopetuhounmjdfl7z2xytqinfwcrmxxqkvey"
    },
    "mimeType": "image/jpeg",
    "size": 190881
  },
  "path": "/2026/film/news/imax-for-sale-potential-buyers-1236759793/",
  "publishedAt": "2026-05-28T13:15:00.000Z",
  "site": "https://variety.com",
  "tags": [
    "News",
    "Imax"
  ],
  "textContent": "Imax has been in an enviable position since the great box office reset. It’s no secret that movie theater attendance has languished in post-pandemic years. But when audiences have opted to go to cinemas, they’ve gravitated toward premium moviegoing options like Imax to distinguish the big screen experience from watching a film at home. To […]",
  "title": "Imax Is the Hottest Brand in Movies. Why Is It for Sale?"
}