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  "path": "/2026/tv/news/ipl-uday-shankar-jiostar-cricket-rights-india-media-1236758190/",
  "publishedAt": "2026-05-25T09:40:56.000Z",
  "site": "https://variety.com",
  "tags": [
    "Asia",
    "Global",
    "News",
    "Cricket",
    "Indian Premier League",
    "JioStar",
    "Uday Shankar"
  ],
  "textContent": "“Cricket is at a crossroads,” says Uday Shankar. As vice-chair of JioStar – the behemoth Indian platform that serves more than 500 million viewers, spends some $3.9 billion a year on content, and was built, in no small part, on the back of cricket rights – he is not speaking as a neutral observer. The […]",
  "title": "India’s JioStar Chief Uday Shankar Says Cricket Boards Are Pricing Themselves Out of Their Biggest Market (EXCLUSIVE)"
}