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  "path": "/2026/biz/news/gen-z-alpha-havas-play-andrea-isaac-juliet-tierney-strictly-1236756619/",
  "publishedAt": "2026-05-22T15:07:51.000Z",
  "site": "https://variety.com",
  "tags": [
    "News",
    "Daily Variety",
    "Entertainment Marketing 2026 Recap",
    "Havas Play",
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  "textContent": "On today’s episode of Variety’s “Strictly Business” podcast, Havas Play executives Andrea Isaac and Juliet Tierney discuss insights on reaching Gen Z and Gen Alpha consumers — and the differences that distinguish them. The senior leaders of the branded content and experiential marketing unit of marketing giant Havas discuss the sea change in marketing priorities […]",
  "title": "LISTEN: When Cultures Collide: What Big Brands Need to Reach Gen Z and Gen Alpha Consumers"
}