Gap Inc. Hires Another Ex-Paramount Exec in Push to Expand Fashion Brands to TV, Film and More

Gap Inc. has enlisted former Paramount executive Lourdes Arocho as part of the retailer’s “Fashiontainment” strategy to ink partnerships for its apparel brands in music, TV, film, sports and more. Arocho will join the company May 15 as senior VP and head of licensing, reporting to Pam Kaufman, executive VP and chief entertainment officer — […]