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  "path": "/2026/tv/news/super-bowl-soap-opera-disney-sells-commercials-9-million-1236747798/",
  "publishedAt": "2026-05-13T21:11:46.000Z",
  "site": "https://variety.com",
  "tags": [
    "News",
    "Disney",
    "ESPN",
    "Super Bowl LXI",
    "Upfronts"
  ],
  "textContent": "Mickey Mouse may have to execute some tricky plays in a quest for Super Bowl cheddar. After pressing advertisers to pony up $10 million for a 30-second spot as well as a $10 million “match” for other inventory tied to its 2027 broadcast of Super Bowl LXI, Disney appears to more willing to negotiate, according […]",
  "title": "Super Bowl Soap Opera: Disney Sells Some Commercials for $9 Million, But Still Faces Resistance From Large Ad Buyers (EXCLUSIVE)"
}