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  "path": "/2026/tv/news/youtube-brandcast-upfront-alex-cooper-trevor-noah-kareem-rahma-1236747337/",
  "publishedAt": "2026-05-13T21:30:00.000Z",
  "site": "https://variety.com",
  "tags": [
    "News",
    "Alex Cooper",
    "Upfronts",
    "YouTube"
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  "textContent": "YouTube once funded creator-driven original content — but the streaming giant wound that down several years ago and instead embarked on a strategy to promote shows YouTubers are already producing themselves. That makes YouTube an outlier during TV upfronts week: It’s making an ad pitch to Madison Avenue on content it doesn’t directly control or […]",
  "title": "YouTube Unveils Exclusive Shows From Alex Cooper, Trevor Noah, Kareem Rahma and More at Upfront"
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