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"path": "/2026/tv/news/youtube-upfront-sees-growing-share-of-consumers-videos-1236746956/",
"publishedAt": "2026-05-13T12:00:00.000Z",
"site": "https://variety.com",
"tags": [
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"Brian Albert",
"Google",
"Upfronts",
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"textContent": "YouTube has long been known as a place popular among younger viewers, but what happens when those people get older? For Brian Albert, the executive who represents the Google video-sharing service in its negotiations with Madison Avenue, the answer is simple: They keep watching YouTube. “The older millennials will turn 45 this year, and they […]",
"title": "YouTube Sees Growing Share of Consumers Eager to Watch Its Videos"
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