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  "path": "/2026/tv/news/youtube-upfront-sees-growing-share-of-consumers-videos-1236746956/",
  "publishedAt": "2026-05-13T12:00:00.000Z",
  "site": "https://variety.com",
  "tags": [
    "News",
    "Brian Albert",
    "Google",
    "Upfronts",
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  "textContent": "YouTube has long been known as a place popular among younger viewers, but what happens when those people get older? For Brian Albert, the executive who represents the Google video-sharing service in its negotiations with Madison Avenue, the answer is simple: They keep watching YouTube. “The older millennials will turn 45 this year, and they […]",
  "title": "YouTube Sees Growing Share of Consumers Eager to Watch Its Videos"
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