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  "path": "/2026/tv/news/gen-z-cancels-streaming-subs-one-show-dont-buy-games-1236739557/",
  "publishedAt": "2026-05-06T18:13:22.000Z",
  "site": "https://variety.com",
  "tags": [
    "News",
    "Dentsu",
    "Gen Z",
    "video games"
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  "textContent": "Gen Z is unsubscribing: A study has found that more than half of the younger age demographic cancels and renews streaming subscriptions based on the availability of one TV series or film, and nearly a third won’t pay full price for a game and would rather sample via a gaming platform subscription. According to the […]",
  "title": "More Than Half of Gen Z Users Cancel and Renew Streaming Services for a Single Title, Won’t Purchase Full-Price Video Games, New Study Finds"
}