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  "path": "/2026/film/news/warner-bros-pam-abdy-weapons-prequel-practical-magic-2-1236728327/",
  "publishedAt": "2026-04-23T01:33:35.000Z",
  "site": "https://variety.com",
  "tags": [
    "News",
    "Entertainment Marketing 2026 Recap",
    "Pam Abdy",
    "Warner Bros. Pictures"
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  "textContent": "Since Warner Bros. Pictures debuted the teaser trailer for “Practical Magic 2” on Monday, the video has racked up nearly 11 million views from fans — and several calls from marketing teams looking to work some magic of their own. “We just dropped the trailer this week and we’re getting all these calls now for […]",
  "title": "Warner Bros. Pictures’ Pam Abdy on ‘Weapons’ Prequel Status, Prepping ‘Practical Magic 2’ Merch and Animated Movies"
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