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  "path": "/2026/tv/news/disney-10-million-super-bowl-commercials-advertisers-balk-1236723850/",
  "publishedAt": "2026-04-16T21:54:36.000Z",
  "site": "https://variety.com",
  "tags": [
    "News",
    "Disney",
    "Super Bowl",
    "Super Bowl Commercials"
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  "textContent": "Disney’s run to its first Super Bowl touchdown in 20 years is in danger of being stymied by some serious defense. The company has told advertisers it believes they should pay $10 million for a 30-second ad in the company’s 2027 telecast of Super Bowl LXI, according to four people with knowledge of recent negotiations, […]",
  "title": "Disney Seeks $10 Million for Super Bowl Commercials, But Advertisers Push Back (EXCLUSIVE)"
}