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  "path": "/2026/tv/news/duracell-lionel-messi-power-world-cup-1236722047/",
  "publishedAt": "2026-04-15T12:00:00.000Z",
  "site": "https://variety.com",
  "tags": [
    "News",
    "Duracell",
    "Lionel Messi",
    "World Cup"
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  "textContent": "Duracell may have come up with an advertising concept that can last as long as its popular batteries. As the World Cup tournament draws near, the Berkshire Hathaway-owned copper-top staple is launching a new campaign featuring soccer champion Lionel Messi, who runs out of power and is brought back to life after his generic batteries […]",
  "title": "Duracell Taps Lionel Messi to Power Promotions During World Cup"
}