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  "path": "/2026/tv/news/ally-picks-womens-sports-over-traditional-cable-1236720944/",
  "publishedAt": "2026-04-14T13:15:00.000Z",
  "site": "https://variety.com",
  "tags": [
    "News",
    "Ally",
    "Andrea Brimmer",
    "NWSL",
    "WNBA"
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  "textContent": "The financial services firm Ally has worked to carve out new roosts in sports that in years past might never have been shown on TV. Ally is a major sponsor of the Unrivaled three-on-three women’s basketball league and plans to invest ad dollars in “Women’s Sports Sundays,” a new showcase from ESPN that will replace […]",
  "title": "Ally Picks Women’s Sports Over Traditional Cable — and Sees Marketing Boost"
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